How Is Email Weathering COVID-19?
If you’re currently having to dig yourself out from under a mountain of Amazon boxes, you’re not alone. Online consumerism in many industries has seen unprecedented, large-scale growth so far this year thanks to business’ email communication and marketing plans. March 2020 saw many states institute shelter-in-place orders across the US. This “new normal” has changed the way a large majority of people work and shop including the consumer — unable to physically visit businesses — and the business owners and their employees who had to rethink sales strategies and communication plans.